How to Market Your Salon Business

There are 3 essentials to building a great salon business, and as primitive as that sounds most trip over some of the required steps. Mostly because only a small portion of businesses employ real building strategies, it's easy to get satisfied when we perceive that things are going OK and then when the economy is down ... oh no, now what are we going to do?

If salon owners would coordinate these basic elements into their enterprises they would skip right past most of the problems that other businesses experience.

1. Customers - should I even have to imply that you have to have bodies coming into your shop before you can even start to believe that you have a reasonable business. And of course there are all kinds of methods to bring them in originally.

A bunch of salon owners think right away that they have to have a decent yellow page ad to compete but if you'll pay attention to those ads in the phone book, you wouldn't believe that most are exactly the same. Name of the salon, years in business, what products they promote, and of course the address and phone number. Have you taken the time to look at this? So how would someone decide which one will give the best cut if everyone in the book looks like all the others?

Think about what most people do when they purchase an ad, they let the salesman teach them as to what to put on the ad. And the salesperson only cares about selling ad space not if you get any business. That produces a big problem so don't let the salesperson build your ad.

I'll tell you a sad but true story of someone I know; he was sold a very expensive ad solely because the saleswoman was pretty, $2100.00 a month on an annual contract all because she distracted him with her looks. And he's not alone, it happens all the time.

There are a lot of ways to get new customers in your shop before you commit to a monthly expense like a yellow page contract. One page flyer's can do well small ads in the paper, value paks, learn about the Chamber of Commerce and find out all the new families that just came to your area. The list goes on and on and quite a few are inexpensive to do but will involve a little time to get going.

Let me say this to all the free spirited stylists that rent a chair in a salon, it's your business to create new business for yourself. Oh the salon does its advertising sure, but that's for the whole shop and you aren't compiling a list of loyal clients to you. And that's what you just have to have to build your business.

So when I talk about building a salon business just embrace it and claim it for yourself, after all, it is your business.

You might not believe this but most hair stylists under-serve their customers. If you'd like to know how to increase the loyalty of your clients especially in these challenging times visit http://www.stylin2succeed.com